I read a article “Content on Facebook: What Separates a Popular Fan Page from the Rest?” by Kathleen Barth .
Kathleen, like many other social media people, says that content is king. This time she provide us with analyze what allows Facebook fan page maximize its impact.
| Owner Content. Most popular types of content: |
Fan Content. Top reasons fans join a brand page: |
| image with text | find discounts (42%) |
| image | just love products (33%) |
| video | get latest news on products (24%) |
| text | give company ideas on how to improve products (12%) |
| external link | get customer service (12%) |
| poll | complain (6%) |
| reasons fans choose to follow a page: | top reasons to unsubscribe from a fan page: |
| being treated in a special way by the brand (95%) | no longer interested in brand (32%) |
| be spokesman for brand (94%) | information published too frequently (27%) |
| talk/interaction (77%) | information not liked by fan (12%) |
| not publishing frequently enough (7%) |
The whole article you can find at socialmediatoday site
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Kathleen Barth — 3 years of social media marketing experience in the Los Angeles area, mostly for entertainment clients. She is available for freelance work.
