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Have you ever wonder what’s the Hubspot or Social Media Examiner?
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If you are social media geek (ohh I am sorry for calling you a geek, oops I did it again) you probably attended one of their webinars or you follow one of Hubspot team members: Chris Brogan, Dan Zarrella, Mike Volpe, etc. or Social Media Examiner team members: Michael Stelzner, Mari Smith, and many more.
HubSpot Inbound Marketing Software helps our 4,000+ customers generate traffic and leads through their websites, and convert more of those leads into customers. HubSpot software includes tools for: blogging, landing pages, lead nurturing, marketing analytics, content management, social media, SEO, CRM integration, email marketing, and more.
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Hubspot it’s a Internet Marketing Company. What they did (and that was great) they started from sharing content by e.g. providing a lot of webinars. I think that it’s similar case study to Social Media Examiner, where Michael Stelzner decided to share content and not trying to sell at first.
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So what Social Media Examiner is all about?:
Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. Technorati and AdAge rank us as one of the world’s Top 100 business blogs. Our more than 92,000 email subscribers look forward to our daily original content.
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Here is an example how Hubspot is trying to get business closer to their service – by offering free 30-days trial, here’s a video:
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I think that’s a great, new way of promoting and building your brand by creating and sharing content and not trying to sell as much as possible right away. I understand that it takes more time and efforts (?) to achieve goals this way but at the same time you are able to build a strong and well-known brand and have a big number of followers/viewers/users/subscribers.
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The moment you have your own business and you need professional support – where will you go to find that? Would you chose company you know or try the one you don’t know? I bet you will try the one you know, right? I think that Social Media Examiner and HubSpot started from building their brands and when they become recognizablevia social media they decided to launch next stage of their business plan – sale.
So what is your strategy?
