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Do you like to share photos and update your Facebook status while on vacation? Do you get impatient when you have to find free Wi-Fi or nearest available computer with internet access? of course you can pay your mobile provider for internet access (good luck with if you are abroad) or you can go and look for free Wi-Fi at the hotel you are staying at. But it takes time and some efforts and what is most important – it takes time (and usually it won’t be “live”).
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…so how to share your off-line holiday experience on-line “live”?
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Check how Ushuaia Beach Hotel in the European summer clubbing capital (Ibiza) has combined guests’ obsession with Facebook and cutting edge RFID technology by using wristbands.
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What’s the RFID technology?
smart labels, also called radio frequency identification (RFID) tags. RFID tags are intelligent bar codes that can talk to a networked system to track every product that you put in your shopping cart.
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Hotel’s guests are wearing RFID wristbands and every time they want to share pictures or update their Facebook status all they have to do is to swipe the wristband at various RFID-points that the hotel has set up around the resort. Using their wristband they can login to their Facebook account and take a picture/update status/post comments.
youtube video here:
QR codes are getting more and more popular all over the world. Companies are using qr codes more often, but how about RFID tags/labels? As long as that RFID-technology is well known in retail industry (e.g. books at the bookstore) I am not sure how often companies are using this as a part of their marketing strategy.
Do you remember one of my previous posts regarding Facebook 2 Reasons Why We Love and Hate Facebook?
“See what happens, Facebook, see what happens when worlds collide!”
As long as on-line and off-line worlds collide we might see more of those gadgets on the market. I am wondering what’s next, what new hi-tech gadgets we will see on the market. I can’t wait.
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I guess time will tell.
Klaudia, aloha. This is the first I have heard of the RFID wristbands. Absolutely amazing. My guess is that as a result of these wristbands there will be many photos posted on facebook that most definitely should not be posted. What do you think?
Thx so much for letting me know. Have to go share this with my friends and followers now. Until later, aloha. Janet
Aloha Janet,
Thank you so much for your comment.
RFID it’s a great solution. Regarding hotel’s guests and the number of photos shared on Facebook – wow! I don’t even want to guess 😉 Although I think that RFID technology or any other technology is great because that’s another way of communication. How people will use it – that’s another issue.
It really is something. I think the best marketing campaigns will figure out how to merge the real world with the online one… so that its an immersive experience that truly enhances your life in some way.
I think next few years will show how much we can entwine on-line and off-line worlds. I can’t wait to see how it will work (I hope – great).