Do We Need Google Offers?

What do you think about shopping? Do you like it? Just think about going to the shopping mall and search for some things you need to buy or maybe you prefer to do shopping on-line?

Have you ever bought anything on Groupon or Livingsocial?

It’s all about collective buyer power – you can find offers with up to 60%, 70%, 80% discounts.
There is another player on the market – Google Offers

So far I was searching Groupon for daily deals (spa, theater, restaurant, etc.). I was wondering how Groupon, Livingsocial and GoogleOffers works. All of daily offers platforms works similar:

• subscribe –> you will receive e-mails with daily offers in your city (city you choose) or check on website or on Facebook page or Twitter
• choose –> chose the offer you like
• pay –> purchase chosen deal
• get the coupon/voucher –> wait for the e-mail with voucher/coupon
• enjoy –> enjoy your purchase and remember about the deal’s expiration date

Here is a youtube video on how Groupon works:

Pro: interesting feature is that you can purchase a giftcard on Groupon – which is nice option as a present.
Con: during purchasing process you need to provide your credit card details (every time) – but maybe that’s should be consider as pro (I’m not sure).

How Livingsocial works:

Ok, so now lets look at the Google Offers:
Pro: wow, everything in one place (on Google); you can sign in using your google account.
Con: it’s just the beginning so google offers is available only in 6 cities; I’m not sure whether having everything in one place (google) is a good way. It’s a short way for google to have a monopoly on the market.

Here is a youtube video on how google offers works:

Google Offers payment option: you need to provide your credit card details once and it will be saved in your account. That option is provided by Google Checkout

I believe that many people might move from Groupon or Livingsocial to Google Offers just because they have Gmail accounts and because of that they have less passwords to remember.

The question is do we need another daily deals platform? Will Google Offers win the competition race? I don’t know. It’s another project by Google – lets wait a while and see what happen.